Kansas City, Missouri – Taylor Swift’s impact on the NFL and the Kansas City Chiefs has resulted in millions of dollars in revenue, according to a marketing expert. Eric Smallwood, president of Apex Marketing Group, reported that Swift has generated $331.5 million in equivalent brand value for the football team and the NFL as of Jan. 22. This is a significant increase from the starting value of $166 million in October when Apex Marketing Group began tracking Swift’s impact.
The presence of Taylor Swift at Chiefs games has led to a surge in media coverage, including print, digital, radio, TV, highlights, and social media, all contributing to the increase in brand value. Smallwood also noted that online media and social media had gained the most from Swift’s attendance at the games.
The impact of Swift’s presence was evident during the 2024 AFC Championship, which was the most watched AFC Championship in history. With Swift in the audience, there was also a reported 53% increase in teenage girls between the ages of 12-17 choosing to watch NFL games.
Furthermore, Swift’s appearance at the game, wearing a custom puffer jacket designed by Kristin Juszczyk, resulted in a surge of attention for Juszczyk and her small apparel business in Kansas City. The exposure led to a significant increase in merchandise sales, demonstrating the tangible impact of Swift’s association with the NFL and the Chiefs.
Looking ahead, given the significant influence Swift has had on viewership and revenue, it is expected that her presence at the upcoming 2024 Super Bowl in Las Vegas will attract an even larger audience. With Swift’s ongoing support for the NFL and the Chiefs, her influence on the sports industry is likely to continue growing.