Kansas City, Missouri – Taylor Swift’s influence on the NFL during the 2023 season, as she supported her boyfriend Travis Kelce and the Kansas City Chiefs, has been highlighted in a commercial set to air during Super Bowl 2024.
The commercial, released by skincare company Cetaphil on their YouTube page ahead of the game, depicts a heartwarming scene of a father and daughter bonding over a football game. As the daughter initially appears disinterested, the father’s efforts to involve her eventually lead to a heartwarming moment of connection as they both wear Chiefs jerseys and embrace while watching the game.
Although the commercial does not explicitly mention Taylor Swift or the Chiefs, it includes subtle references to the singer and her impact on the NFL. The father’s choice of a red No. 89 jersey is believed to be a nod to Swift’s “1989” album, and both the father and daughter are seen wearing multiple bracelets, a trademark of Swift’s style.
Taylor Swift’s presence at Chiefs games this season has been notable, attending 12 games and planning to attend the Super Bowl as well. She, her family, and the Kelce family are set to share a suite at the game, further emphasizing her connection to the NFL and the Chiefs.
NFL commissioner Roger Goodell also acknowledged the “Taylor Swift Effect,” recognizing the positive influence of Swift and Kelce on the league and the younger fan base they attract, particularly young women.
As the commercial and the anticipation of Swift’s presence at the Super Bowl demonstrate, Swift’s impact on the NFL reaches beyond her personal life and influences the broader sporting and entertainment landscape.
Incorporating elements of entertainment, sports, and personal connection, the Cetaphil commercial highlights the unique intersection of music, sports, and family dynamics. Swift’s influence continues to be a significant storyline throughout the NFL, as she brings her star power and fan base to the world of football.