New York, NY – Every year, the Met Gala captures headlines with its mix of fashion, celebrities, and controversy. In 2024, the event didn’t disappoint, sparking outrage over a TikTok audio track that led to a social media firestorm.
The incident began with an influencer named Haley Kalil, who inadvertently used an audio snippet from the film “Marie Antoinette” in a now-deleted video. The clip featured the famous line, “Let them eat cake,” a move that didn’t sit well with TikTok users already sensitive to issues of opulence and privilege.
Criticism of Kalil’s video quickly spread on social media, with many drawing parallels to “The Hunger Games” and questioning the appropriateness of flaunting wealth in the midst of global crises. The backlash highlighted the power of platforms like TikTok in shaping public discourse and mobilizing activism, particularly among younger generations.
As debates over Kalil’s video brewed, a grassroots movement called “Blockout 2024” gained traction on TikTok. The movement urged users to block celebrities on social media to diminish their influence and financial support. While the movement lacked clear goals or leadership, it resonated with thousands of users who shared posts using the #blockout hashtag.
The Blockout movement coincided with efforts to promote mutual aid for Gaza, where ongoing conflicts have strained resources and humanitarian efforts. Content creators called on celebrities to support organizations like Operation Olive Branch, amplifying calls for donations and direct assistance to affected communities.
While the impact of social media activism remains to be seen, the Blockout movement serves as a reminder of the evolving role of platforms in social and political discourse. As the conflict in Gaza unfolds online, it’s evident that digital spaces will continue to shape how individuals engage with global issues.