Los Angeles, California – Universal Music Group and TikTok have reached a groundbreaking deal that will bring back popular artists such as Taylor Swift, Drake, and Olivia Rodrigo to the platform’s one billion-plus users. The agreement follows UMG pulling its music from TikTok on February 1st due to an expired contract.
This multi-dimensional deal aims to address concerns regarding generative AI in the music industry. Both TikTok and UMG are committed to ensuring that AI development protects human artistry and the economic interests of artists and songwriters. The partnership also includes measures to remove unauthorized AI-generated music from the platform and improve artist and songwriter attribution.
Ole Obermann, TikTok’s Global Head of Music Business Development, expressed excitement about welcoming UMG and UMPG back to the platform. He emphasized the importance of developing AI tools responsibly to foster creativity and engagement while safeguarding human creativity.
In addition to resolving AI-related issues, the deal offers new monetization opportunities stemming from TikTok’s expanding e-commerce capabilities. The platform also pledges to enhance tools for artists to leverage analytics and integrated ticketing more effectively.
Both companies are working diligently to reintegrate artists onto the platform as quickly as possible, emphasizing the significance of collaboration in the music industry. The partnership between UMG and TikTok signifies a step towards promoting artistic integrity and ensuring fair compensation for creators.