Nashville, Tennessee – Tractor Supply Company, a prominent American retailer, has chosen to remove its diversity, equity, and inclusion roles and objectives amidst a wave of conservative backlash on social media. The decision came after weeks of scrutiny and criticism from various groups.
The home improvement and agricultural chain released a statement on Thursday, acknowledging the discontent expressed by customers and committing to making adjustments based on feedback received. As part of their response, the company outlined changes, such as discontinuing submissions to the Human Rights Campaign and redirecting focus towards rural America priorities, including education and veteran support.
The shift in direction follows prolonged criticism led by Robby Starbuck, a conservative commentator, who called out Tractor Supply Company for its initiatives promoting diversity, equity, and inclusion. Starbuck argued that such efforts were emphasizing racial divides and criticized the company for participating in Pride Month activities, offering scholarships to LGBTQ+ youth, and supporting advocacy organizations during the Trump administration.
In their official statement, Tractor Supply Company expressed a commitment to listening to their customers and team members moving forward. The company’s decision generated mixed reactions from the public, with some individuals appreciating the change in direction while others voiced their intent to stop supporting the company’s stores.
As the situation unfolds, Tractor Supply Company has yet to respond to requests for comment from NBC News, indicating the ongoing controversy and discussions surrounding their recent actions. The company’s move to adjust its focus and discontinue certain initiatives reflects the complex dynamics of balancing business strategies with social responsibilities in today’s polarized environment.