Los Angeles, CA – A thought-provoking billboard has emerged near the popular venue for the Summer Game Fest, paying homage to closed game studios and those affected by layoffs. The billboard, strategically placed outside the JW Marriott in Los Angeles, was commissioned by Dave Oshry, CEO of New Blood Interactive, as a unique way to honor the industry’s recent losses.
Featuring a simple yet powerful message of “gone but not forgotten,” the billboard lists several studios, including Arkane Austin, Roll7, Tango Gameworks, Volition Inc, London Studio, and a heartfelt tribute to “everyone laid off, downsized, and ‘made redundant.'” The gesture was a departure from the usual advertisement for New Blood’s own games, showcasing a sense of solidarity and support for those impacted by the turbulent industry.
Oshry explained that the decision to create the billboard was driven by a desire to acknowledge the harsh reality of game industry layoffs and show appreciation for friends and colleagues affected by the closures. While initially considering a more confrontational approach, the focus shifted towards a tribute to those who lost their jobs, rather than targeting executives or industry figures.
The billboard serves as a poignant reminder of the challenges faced by game developers, with the names of closed studios serving as a somber reflection of the industry’s unstable landscape. Despite uncertainties about the cost-effectiveness of such a gesture, Oshry emphasized the importance of using a platform to honor and remember those impacted by layoffs.
Recent closures of studios like Arkane Austin and Tango Gameworks by Microsoft have sent shockwaves through the gaming community. The abrupt shutdowns have drawn criticism and sadness from industry professionals, highlighting the fragility of careers in game development and the unpredictable nature of the industry.
Overall, the billboard stands as a symbol of unity and remembrance in the face of industry upheavals, offering a poignant tribute to those who have lost their livelihoods. The gesture serves as a reminder of the human impact behind studio closures and the resilience of the gaming community in the face of adversity.