San Francisco, California – The Golden State WNBA expansion team unveiled their new name and brand identity on Tuesday, introducing themselves as the Golden State Valkyries. Drawing inspiration from Norse mythology, the team’s name symbolizes a fearless group of warrior women who soar through air and sea with strength and determination. Their primary color, “Valkyrie Violet,” represents power, ambition, nobility, and women’s empowerment, embodying the team’s modern interpretation of the Valkyries.
President of the Valkyries, Jess Smith, expressed excitement about the team’s new identity, stating that this milestone marks the beginning of building a strong brand and unifying the community. The Valkyries will join the WNBA in the 2025 season as the league’s 13th team and the first expansion franchise since 2008, playing home games at the Chase Center in San Francisco and training in Oakland at the former practice facility of the Golden State Warriors.
The team’s branding pays homage to the Warriors’ legacy while establishing a distinct identity of their own. With a focus on unity and collaboration, the Valkyries aim to create a sense of community both on and off the court. The organization’s logo features the Bay Bridge, emphasizing their cross-bay roots, and incorporates elements that symbolize victory and teamwork among the players.
Smith, who played a pivotal role in establishing Angel City FC as a successful women’s sports brand, highlighted the significance of inclusivity and unity in the Valkyries’ brand. Through strategic decision-making and community input, the organization aims to appeal to a diverse audience and create a brand that embodies strength and empowerment.
Led by Warriors senior vice president of marketing Amanda Chin, the development of the Valkyries’ brand began in October 2023 with a strong focus on community engagement. The team has already garnered over 7,500 season-ticket deposits and recently introduced their general manager, Ohemaa Nyanin. To celebrate the launch of their new identity, the Valkyries plan to host a block party in San Francisco, emphasizing their commitment to building a successful and inclusive brand with the support of the community.
As the Valkyries prepare to embark on their inaugural season in the WNBA, the team’s dedication to inclusivity, empowerment, and community building sets the stage for a promising future in women’s sports. Through their distinctive brand identity and collaborative spirit, the Valkyries aim to inspire and unite fans of all backgrounds and ages in support of women’s basketball.