San Francisco, CA – The 2024 Super Bowl game has set a new record for the highest viewership in history, with about 123.4 million people tuning in across various platforms like CBS, Paramount+, Univision, and Nickelodeon. The game marked the Kansas City Chiefs’ victory over the San Francisco 49ers in a thrilling 25-22 overtime win.
This significant increase in viewership, which was up 7% from the previous year’s game, has been attributed to several factors, including the expanded availability of “out-of-home” viewership counts by Nielsen. This expanded count now includes audiences at airports, hotels, bars, and other public places in all 50 states, which likely contributed to the high viewership numbers.
The captivating game, which featured a halftime show by pop star Taylor Swift, also drew attention due to her association with Chiefs tight end Travis Kelce. It has been reported that Swift’s presence at the game has added around $330 million in brand value to the Chiefs and the NFL, according to research by the Apex Marketing Group.
Furthermore, the game was the most watched television broadcast for a single network, CBS, and also attracted approximately 2.2 million viewers on Univision, making it the most viewed Spanish language broadcast of the Super Bowl.
The broad appeal of the game was also evident in its viewership on various platforms, including Nickelodeon, which drew in audiences with special commentary from characters like SpongeBob SquarePants and friends. Altogether, the game reached more than 200 million people, establishing it as a truly global event.
The sheer scale of the Super Bowl’s viewership points to the enduring popularity of the event, and the various factors that contributed to this year’s record-breaking numbers highlight the cultural significance and widespread appeal of America’s most-watched sporting event.