San Francisco, CA – Wear OS, Google’s smartwatch platform, has seen a resurgence in the market after years of being overshadowed by other brands. According to a recent report from Counterpoint Research, Wear OS is expected to capture nearly 30% of the smartwatch market in the current year.
In 2023, the Apple Watch dominated the market with a 53% share of smartwatches shipped, while Wear OS secured the second spot with a 21% market share. However, projections for 2024 suggest a shift, with Apple’s share declining slightly to 49% and Wear OS increasing to 27%. This growth indicates that Wear OS is gaining traction and is set to become a significant player in the smartwatch industry.
The success of Wear OS can be attributed to factors such as Samsung’s adoption of the platform and the introduction of new devices like Google’s Pixel Watch and the OnePlus Watch 2. These offerings have contributed to the platform’s growing popularity among consumers.
Interestingly, the smartwatch landscape in China tells a different story, with Huawei’s HarmonyOS accounting for the majority of smartwatches shipped in the country. It is estimated that over 60% of smartwatches sold in China this year will be running on Huawei’s operating system.
Overall, the outlook for Wear OS appears positive, with continued growth expected in the coming years. As more manufacturers embrace the platform and introduce new and innovative devices, Wear OS is poised to challenge Apple’s dominance in the smartwatch market.
In conclusion, the rise of Wear OS signals a shift in the smartwatch industry, with Google’s platform emerging as a formidable competitor to Apple and other leading brands. With the support of key manufacturers and a growing lineup of devices, Wear OS is positioned for continued success in the market.