Seattle, WA – Amazon has unveiled a new artificial intelligence assistant named Rufus, aimed at enhancing the shopping experience for users. The tool is designed to assist customers in searching and shopping for products by providing a chat window at the bottom of the mobile app screen where users can ask conversational questions.
According to Amazon, Rufus utilizes the company’s product catalog, customer reviews, and information from the web to provide answers to users’ queries. The feature is currently being tested with a small group of users in the U.S. and is expected to be rolled out nationwide in the next few weeks.
CEO Andy Jassy has expressed the company’s plan to integrate generative AI across all of Amazon’s businesses. This move comes as Amazon has recently launched various generative AI tools and services, taking advantage of the excitement surrounding OpenAI’s ChatGPT.
In addition to enhancing the shopping experience, Amazon has also introduced AI tools for businesses, such as Q, a chatbot, and Bedrock, a generative AI service for cloud customers. The company has been proactive in incorporating AI technology into its operations, not only in the retail sector but also in various other areas of the business.
The introduction of Rufus aligns with Amazon’s ongoing efforts to leverage AI technology to improve customer interaction and experience. As the company continues to develop its AI capabilities, it aims to provide customers with a more personalized and efficient shopping experience. This is evident in Amazon’s sustained commitment to integrating AI across its various business sectors.