Los Angeles, California – Billie Eilish has excited fans with the official announcement of her upcoming third full-length album, “HIT ME HARD AND SOFT,” set to be released on May 17th. The Grammy and Academy Award-winning artist shared the news on social media, expressing her nerves and excitement about the upcoming project. Eilish, known for her unique style and sound, stated that she will not be releasing singles from the album but instead plans to unveil the entire album at once.
The album, which marks Eilish’s return to music after a hiatus since her last release in 2021, was carefully crafted by Eilish and her brother, Finneas, who also produced the record. The album’s title, presented in all caps, is described in the press announcement as a blend of hard-hitting and soft elements both lyrically and sonically, showcasing Eilish’s talent for bending genres and defying trends.
In an effort to reduce waste and combat climate change, the album will be available on all digital platforms, with physical releases limited to sustainable variants made from 100% recyclable materials. Eilish has been a vocal advocate for environmental consciousness, reflecting her commitment to sustainable practices in the music industry.
Fans were teased with billboards hinting at the album’s release, featuring Eilish’s symbol and cryptic lyric snippets. The anticipation has been growing as Eilish and Finneas have continued to tease details about the new album, promising a rich and immersive listening experience for their audience.
After a successful awards campaign for their song from the “Barbie” film, Eilish and Finneas have been hard at work preparing for the release of “HIT ME HARD AND SOFT.” The siblings have been transparent about their creative process, with Eilish confirming that the album has been mastered and is in its final stages before being shared with the world.
Eilish’s upcoming album is highly anticipated by fans and music enthusiasts alike, as she continues to push boundaries and redefine her sound with each new release. The artist’s dedication to her craft and commitment to sustainability in music production make “HIT ME HARD AND SOFT” a project to watch out for in the music industry.