Orlando, Florida – On April 8, 2024, Costco’s popular food courts will implement a new policy requiring an active membership card for purchases. Known for their budget-friendly $1.99 pizza slices and $1.50 hot dog and drink combo, Costco’s food courts have been a favorite dining spot for both members and non-members alike. Despite the need for a membership to shop at Costco, non-members have historically been able to enjoy the food court without a membership.
Recent signs spotted at Costco locations, including one in Orlando, Florida, indicate a shift in policy, with the requirement for an active Costco membership for food court purchases starting April 8. While some photos of signs have surfaced from various locations, there is no clear indication of a unified policy change across all Costco stores.
Costco has not responded to inquiries regarding the food court policy change. This isn’t the first time the retailer has attempted to limit non-members’ access to the food court. Similar signs were reported by shoppers back in February 2020, just before the COVID-19 lockdown measures were implemented.
In addition to the food court changes, Costco has also been cracking down on non-members entering their stores. They have begun routinely asking shoppers to show their membership IDs with a photo when using self-checkout lanes to prevent the sharing of memberships with non-members.
Despite the potential inconvenience for some, Costco’s membership model has proven successful, with the company reporting revenue of $237.7 billion in 2023. Membership fees from nearly 128 million members generated $4.6 billion, with a 90% membership renewal rate. Costco offers Gold Star memberships for $60 annually and Executive memberships for $120 annually, providing additional benefits on gas, travel, insurance, and more.
While the changes may deter some non-members from enjoying Costco’s food court, the budget-friendly $1.50 hot dog combo is here to stay. Costco executives have committed to keeping the price constant, even as prices for other items in the store may increase. With an innovative approach to maintaining the popular, low-cost menu item, Costco has managed to balance affordability and profitability.
Ultimately, the shift towards requiring membership for food court purchases reflects Costco’s dedication to rewarding and retaining its loyal members. While the change may disappoint some non-members, it underscores Costco’s commitment to providing value to its dedicated customer base.