If you missed the extended edition of Dunkin’s “DunKings” Super Bowl ad, you might want to catch up on the latest developments. The popular coffee and donut chain released a longer version of the ad, featuring Ben Affleck, Jennifer Lopez, Matt Damon, and other stars, just a few days after the original 1-minute ad aired during the Super Bowl between the Kansas City Chiefs and the San Francisco 49ers. The ad, now around 4.5 minutes long, showcases Affleck, Damon, and retired NFL quarterback Tom Brady as part of the “DunKings” boy band.
The release of the extended ad coincided with Dunkin’s launch of a four-item line of merchandise inspired by the “DunKings” campaign. The collection includes track jackets, pants, drink tumblers, and bucket hats. The merchandise quickly sold out, with the tracksuits and bucket hats disappearing from the shelves in just 19 minutes after their release.
Following the high demand, Dunkin’ restocked the merchandise, and once again, the jackets and hats flew off the virtual shelves. The popularity of the track jacket was especially notable, as it sold out the fastest. While the jackets and hats remain sold out, the matching pants and tumblers are available for pre-order on Dunkin’s webpage.
In addition to the merchandise, Dunkin’ also introduced a limited-time “DunKings” menu, featuring items that were featured in the ad, as well as a full-length song titled “Don’t Dunk Away At My Heart.” The “DunKings” iced coffee and Munchkins skewers, both featured in the commercial, are now available as part of this special menu.
The release of the extended ad and the accompanying merchandise demonstrates the power of advertising partnerships, celebrity endorsements, and leveraging popular culture to drive consumer engagement. Dunkin’s swift sell-out of the “DunKings” merchandise highlights the impact of effective marketing and the influence of celebrity collaborations in driving consumer behavior.
As Dunkin’ continues to fulfill “DunKings” merchandise orders from all over the country, it showcases the brand’s ability to captivate and engage consumers with innovative campaigns and product offerings. With over 13,200 locations worldwide, Dunkin’s successful merchandise launch and promotional efforts further solidify its position as a global leader in the food and beverage industry.