San Francisco, CA – Tech mogul Elon Musk is set to revolutionize the entertainment industry with his latest venture, X, which is poised to launch a new app aimed at competing with YouTube for smart televisions. Musk’s vision for X is to become the ultimate “everything app,” offering users the ability to enjoy long-form content on a larger screen.
According to sources, X’s upcoming video app is expected to be similar to YouTube TV, providing access to a wide range of content for viewers. In a strategic move to attract users, the app will initially be available exclusively on Amazon and Samsung smart TVs. This development comes as part of Musk’s efforts to bring longer videos to X, with popular YouTuber MrBeast already onboard to create exclusive content for the platform.
MrBeast’s partnership with X has already shown promising results, with his first video on the platform garnering over 160 million views and earning him a substantial sum of $263,655. This success highlights the potential for creators to thrive on X, similar to platforms like YouTube.
In a bold move to transform X into a video-centric platform, Musk has announced plans to launch a TV app that rivals YouTube TV. This shift comes after X declared itself a “video-first platform,” signaling a departure from its text-based origins. Users can now upload long-form videos to the platform, reflecting a growing preference for video content among X’s audience.
With Musk at the helm, X is poised to challenge not only YouTube but also other digital services like Twitch, Signal, and Reddit. Musk’s ambitious vision for X includes transforming the platform into a comprehensive “everything app,” offering users a wide range of features beyond entertainment. This strategic expansion aligns with Musk’s goal of creating a super-app akin to China’s WeChat, integrating various services into a single platform.
As X continues to evolve under Musk’s leadership, the platform is set to introduce new features and capabilities, including a payments processing mechanism that aims to streamline users’ financial activities. Musk’s ambitious plans for X underscore his commitment to innovation and his vision of creating a truly groundbreaking digital experience for users.