Los Angeles, CA – The new Netflix documentary shedding light on Ashley Madison’s cyberattack is not deterring people from using the service. In fact, it is attracting new members, including celebrities, according to the Chief Strategy Officer of Ashley Madison, Paul Keable.
Keable shared that memberships have seen an increase in recent days, attributing it to the popularity of “Ashley Madison: Sex, Lies, and Scandal” on Netflix. Many individuals had forgotten about the site until the documentary brought it back into the spotlight.
Despite the 2015 hack that exposed numerous prominent figures for allegedly having accounts on Ashley Madison, Keable revealed that celebrities still engage with the platform. He believes that both celebrities and ordinary individuals face similar challenges in relationships, and the site offers a safe space to explore outside of monogamy.
Initially launched as a dating site for married individuals, Ashley Madison continues to promote itself with the tagline “Life is Short. Have an affair.” The company has seen a significant surge in membership, with 365K new users joining every month. Keable views this increase, along with celebrity involvement, as a testament to the company’s resilience following the cyberattack.
Keable emphasized that security is now a top priority for Ashley Madison, evident in the enhanced security measures integrated into all new products. By strengthening its security capabilities, the company has reduced its vulnerability and become less susceptible to cyber threats.
The Netflix documentary delves into Ashley Madison’s business model and the repercussions of the data breach on individual users. It provides a detailed examination of the impact of the leak on both a micro and macro scale, highlighting the challenges faced by the company. Despite the negative publicity surrounding the cyberattack, the documentary’s release has brought renewed attention to Ashley Madison, driving new memberships and reinforcing the platform’s enduring appeal.