Los Angeles, California – Media sector’s upfront presentations to Madison Avenue ad buyers are evolving, moving away from trailers and broadcast fall schedules. After a week of presentations from Netflix, Amazon, NBCUniversal, Disney, Warner Bros. Discovery, YouTube, and Fox, here are eight key takeaways.
1. Streaming giants like Netflix and Amazon made a strong impact this year by hosting physical events in New York during upfronts week. Amazon showcased a star-studded lineup at their event, featuring A-list actors like Reese Witherspoon and tennis superstar Roger Federer. Netflix also impressed with a polished presentation and a lineup of talented individuals like Jamie Foxx and Shonda Rhimes.
2. Amazon made headlines with its debut at the upfronts, flexing its spending muscle and announcing a slew of new projects, including a Legally Blonde prequel and a Tomb Raider series. The company’s event featured an array of celebrity appearances and a dizzying amount of new content announcements.
3. NBCUniversal took a retro approach with its upfront presentation, focusing on