London, UK – A surprise hit on Steam has captured the attention of gamers worldwide. Content Warning, a game in the style of Lethal Company, is currently sweeping through Valve’s platform thanks to a limited-time ‘free to keep’ offer that will soon come to an end.
Released on April 1, Content Warning initially had a price tag of 100% off for the first 24 hours, with plans to later sell for $7.99. The unique promotion, combined with the game’s appealing gameplay, led to a surge in concurrent players, peaking at 90,000 and steadily climbing.
Publisher Landfall Publishing stated, “Every year on April 1st, also known as Landfall Day, we like to do something special. This year, we’re delighted to offer Content Warning for free to anyone who downloads it between now and 9am PT tomorrow, April 2nd, as a special treat to our community.”
The promotional strategy proved to be a success, propelling Content Warning into the top 10 most-played games on Steam. With over 7,500 reviews already submitted, the game has garnered an ‘overwhelmingly positive’ user rating. In a tweet, Landfall announced that Content Warning had amassed over 100,000 active players and over 4.5 million owners within just 24 hours of its release.
Content Warning transports players into a co-op horror indie game where they record their friends engaging in frightening activities to gain fame on “SpookTube.” Similar to Lethal Company’s gameplay, players team up to explore a chilling world, capture eerie footage, and hopefully survive the ordeal. After uploading their videos to SpookTube, players can watch as the rewards roll in, creating an enticing virtual experience.
Tailor-made for streaming, Content Warning is anticipated to maintain its popularity on platforms like Twitch. The lingering question now is how the game will fare once it transitions to a paid model. For those interested in experiencing this thrilling adventure for free, there is only a limited time left to grab a copy.
Wesley, the UK News Editor for IGN, can be found on Twitter at @wyp100. Reach out to Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.