London, UK – Visitors to AMP pages on the BBC website may now manage their consent settings for data collection. These settings are specific to AMP (Accelerated Mobile Pages) pages and may need to be reconfigured when accessing non-AMP pages on the BBC site.
AMP technology allows for the creation of lightweight mobile pages for faster loading times and improved user experience. However, to make these pages work effectively, some limited information may be stored on a user’s device without explicit consent.
Strictly necessary data collection involves the storage of essential information on the user’s device to ensure the proper functioning of web pages. This includes using local storage to save consent preferences.
For optional data collection on AMP pages, users can choose to allow the display of personalized ads that are relevant to them when outside the UK. By consenting to this data collection, users enable the BBC and its advertising partners to personalize ads based on their interests.
If users prefer not to receive personalized ads, they have the option to reject data collection and continue browsing. However, it is important to note that while advertising will still be displayed, it will not be tailored to the individual user.
To modify these settings at any time, users can click on “Ad Choices / Do not sell my info” in the footer of the page. This gives users the flexibility to adjust their data collection preferences based on their privacy concerns or advertising preferences.