Advertising

How to Personalize Your Advertising Preferences!

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London, UK – Visitors to AMP pages on the BBC website may now manage their consent settings for data collection. These settings are specific to AMP (Accelerated Mobile Pages) pages and may need to be reconfigured when accessing non-AMP pages on the BBC site. AMP technology allows for the creation of lightweight mobile pages for faster loading times and improved user experience. However, to make these pages work effectively, some limited information may be stored …

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Lawsuit Against Google: 32 Media Groups Seek $2.3 Billion, Alleging Digital Advertising Losses

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BRUSSELS, Belgium – A group of 32 media organizations, including major publishers like Axel Springer and Schibsted, filed a 2.1-billion-euro lawsuit against Alphabet’s Google on Wednesday. The lawsuit alleges that the media companies suffered financial losses as a result of Google’s practices in digital advertising. Following the news, Google’s shares experienced a more than 2% drop in value. The consortium of publishers hails from various European countries, including Austria, Belgium, Denmark, Poland, Spain, and Sweden. …

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Pinterest Shared Plummet After Missed Revenue Forecast: A Look at the Impact on the Broader Digital Advertising Market

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TORONTO, ONTARIO, CANADA – Shares of Pinterest took a sharp dive in after-hours trading following a disappointing financial forecast and a revenue miss, the company said Thursday. While revenue rose 12% year-over-year, reaching $981 million, it fell short of the expected $991 million, according to LSEG (formerly known as Refinitiv). Additionally, adjusted earnings came in at 53 cents per share, higher than the expected 51 cents per share. This news sent the stock plummeting as …

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