**Merger Talks between Paramount and Skydance Cause Stock to Plunge 8%**

Los Angeles, CA – Paramount’s stock experienced a sharp decline of over 8% on Thursday, following a significant surge of 16% the previous day. This sudden drop came after reports surfaced about the company engaging in exclusive merger discussions with David Ellison’s Skydance Media.

Industry experts have raised concerns about the timing of these discussions, with some questioning the decision to sell the company at this point. Barry Diller, chairman of IAC and founder of Fox, expressed skepticism about the idea of selling Paramount, emphasizing the need for significant efforts to turn the company around.

According to reports from credible sources, Paramount rejected a $26 billion all-cash offer from private equity firm Apollo, which included a substantial amount of debt. Subsequently, the company entered into exclusive talks with Skydance, highlighting the challenges it faces in its streaming business, marked by significant losses and declining linear TV revenue due to changing consumer preferences.

To address these challenges, Paramount has implemented various cost-cutting measures, including layoffs, business restructuring, price hikes, and even a surprise dividend cut. However, discussions about a potential sale have been ongoing for months, indicating the company’s struggle to achieve profitability in a competitive market.

Skydance’s proposed two-step deal to acquire Paramount’s holding company, National Amusements (NAI), has raised questions about the future direction of the company. This deal would involve purchasing Redstone’s controlling stake and merging production studios, subject to approval by an independent committee of directors at Paramount. The uncertainty surrounding Ellison’s plans for the company adds complexity to the potential acquisition.

Analysts remain doubtful about the feasibility of a Skydance deal, citing the intricate nature of the proposed transaction. The size disparity between Paramount and its competitors, such as Disney and Netflix, further underscores the company’s vulnerability to acquisition attempts.

Overall, the news of Paramount’s exclusive merger talks with Skydance has generated mixed reactions within the industry, highlighting the challenges and opportunities facing the company as it navigates a rapidly evolving market landscape. Stay tuned for further developments as the story unfolds.