Los Angeles, CA – Actors Glen Powell and Sydney Sweeney are shedding light on the marketing tactics used for their successful romantic comedy film, “Anyone But You.” Since its release in December, the film has earned $219 million at the global box office, attracting attention not just for its storyline but also for the rumored off-screen chemistry between Powell and Sweeney.
In a recent interview with The New York Times, Powell emphasized the importance of fun and chemistry in selling a romantic comedy. He highlighted the effortless chemistry he shares with Sweeney on and off the screen, which resonated with audiences and contributed to the film’s success.
Sweeney, who not only starred in the film but also served as an executive producer through her Fifty-Fifty Films company, was actively involved in shaping the marketing strategy for “Anyone But You.” She expressed her dedication to engaging with the audience during the promotion of the film, recognizing the audience’s role in creating the narrative around the movie.
Directed by Will Gluck and featuring a talented ensemble cast including Alexandra Shipp, GaTa, Hadley Robinson, Michelle Hurd, Dermot Mulroney, Darren Barnet, and Rachel Griffiths, “Anyone But You” is a modern take on William Shakespeare’s “Much Ado About Nothing.” The film blends humor, romance, and chemistry to create an engaging cinematic experience that resonated with audiences worldwide.
Powell and Sweeney’s candid insights into the marketing and production process of “Anyone But You” provide a glimpse into the behind-the-scenes efforts that contributed to the film’s box office success. Their collaboration both on and off-screen has captivated audiences and solidified their status as rising stars in the entertainment industry.