LAS VEGAS, NEVADA – The 2024 Super Bowl game featuring the Kansas City Chiefs and the San Francisco 49ers broke television viewership records, drawing an average of 123.4 million viewers. This marked the highest number of people watching the same broadcast in TV history. The game took place at the Allegiant Stadium in Las Vegas, Nev., and drew in an enormous audience.
The majority of viewers, 112 million to be exact, were tuned into the CBS broadcast, making it the largest audience ever for a single network. Additionally, the game had viewers across other platforms such as Paramount+, Nickelodeon, Univision, CBS Sports, and NFL digital properties including NFL+. This resulted in record-breaking viewership for Paramount+, making Sunday’s game the most-streamed Super Bowl ever. However, exact data regarding streaming views isn’t available.
These numbers represent the average number of viewers who were tuned in at any given moment during each game, with a total of 202.4 million people viewing any portion of the telecast, up 10% from the previous year. Last year’s Super Bowl game had been initially named the third most-watched but later corrected to a record-breaking 115.1 million viewers, and this year’s game improved on that number by 7%.
The game was not only about football; it was also a star-studded event with performances by Reba McEntire singing the National Anthem and Usher headlining the halftime show with A-list guests. The commercials also featured celebrities, including a Verizon spot featuring Beyoncé and Tony Hale. Additionally, the presence of pop star Taylor Swift at the game sparked a media frenzy, with some data suggesting that her attendance may have boosted NFL ratings. Swift was seen entering the arena alongside Blake Lively and Ice Spice, and at the end of the game, she kissed Kelce in celebration of the Chiefs’ win, further adding to the excitement of the event.
The 2024 Super Bowl was an unprecedented event that captured the attention of millions of viewers across various platforms, solidifying its status as a cultural phenomenon.