Taylor Swift’s Impact on the NFL: A Closer Look at the $331.5 Million Windfall for the Chiefs and NFL
Kansas City, Missouri – Taylor Swift’s impact on the NFL and the Kansas City Chiefs has resulted in millions of dollars in revenue, according to a marketing expert. Eric Smallwood, president of Apex Marketing Group, reported that Swift has generated $331.5 million in equivalent brand value for the football team and the NFL as of Jan. 22. This is a significant increase from the starting value of $166 million in October when Apex Marketing Group …