Singapore – Taylor Swift has made history on Spotify with her latest album, “The Tortured Poets Department,” exceeding 200 million streams in just one day. This milestone marks Swift’s third consecutive album to break records for most streams in a single day, with “Midnights” and “1989 (Taylor’s Version)” holding the previous titles. The swift success of “Poets” solidifies Swift as the most streamed artist in a single day in Spotify history.
Before the release of “Poets,” Swift was already breaking records on Spotify, as the album became the most pre-saved Countdown Page in Spotify history. The album, initially planned with 16 tracks and featuring guest appearances from Post Malone and Florence + the Machine, surprised fans with an additional 15 songs released just hours after its debut on streaming services. Swift shared her inspiration for the extended album, stating, “I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment of TTPD: The Anthology. 15 extra songs.”
Swift’s strategic marketing approach of not releasing any singles prior to the album drop kept fans on their toes, generating anticipation and excitement around the project. By surprising fans with bonus tracks, Swift not only expanded her musical offering but also engaged her audience on a deeper level, inviting them to be part of the storytelling experience.
With her continuous success on Spotify and ability to reinvent her sound with each album release, Swift has solidified her position as a powerhouse in the music industry. This latest achievement on Spotify with “The Tortured Poets Department” showcases Swift’s enduring popularity and knack for connecting with her fans through raw, relatable storytelling. As Swift continues to push boundaries and innovate within the music industry, her impact and influence only continue to grow.