Cleveland, Ohio – Walmart recently introduced its largest private grocery brand in over two decades, unveiling the new brand called bettergoods in a media release on Tuesday. The new brand aims to offer customers an elevated culinary experience with quality, unique, chef-inspired food at affordable prices. Walmart highlighted that most items under the bettergoods brand cost less than $5, with prices ranging from less than $2 to less than $15.
The retail giant plans to roll out at least 300 bettergoods products in the coming months, making them available both in-store and online for shoppers. Customers will have the convenience of choosing curbside pickup or same-day delivery for bettergoods items. The brand encompasses a wide range of products found across grocery aisles, including frozen goods, dairy products, beverages, snacks, soups, pasta, and coffee.
Bettergoods items are categorized into three main groups: “culinary experiences,” “plant-based,” and “made without,” catering to different dietary preferences and lifestyles. Walmart executives emphasized the evolving expectations of consumers when it comes to private brands found in stores. Scott Morris, senior vice president of private brands, food, and consumables at Walmart, stated that bettergoods represents a commitment to providing customers with unique culinary flavors at great value.
The new brand signifies Walmart’s dedication to offering innovative and high-quality products to its customers, underscoring its mission to make elevated culinary experiences accessible to all. Walmart seeks to meet the diverse needs of its customer base through the introduction of bettergoods, ensuring that shoppers can enjoy a variety of options at affordable prices both in-store and online. Customers can look forward to discovering the wide array of bettergoods products available at Walmart locations.