Chicago, Illinois – Ford reported a 1% increase in sales during the second quarter, with trucks leading the way with a 5% gain. Truck sales, including pickups and vans, reached 308,920 vehicles, marking the best second-quarter performance in this category since 2019. The iconic F-Series alone accounted for 199,463 vehicles, showcasing the brand’s strong foothold in the market.
In addition to the growth in truck sales, Ford saw a surge in electric vehicle (EV) sales, totaling 23,957 units during the quarter, a notable 61% increase. This increase can be attributed to the popularity of models like the Mustang Mach-E and F-150 Lightning, which are attracting new customers to the brand. The company also reported a record-high in hybrid vehicle sales, reaching 53,822 units, a 56% increase from the previous year.
The increase in EV and hybrid vehicle sales comes at a time when automakers are transitioning towards more sustainable options to meet tightening federal fuel efficiency standards. Ford’s success in these segments reflects the growing consumer demand for eco-friendly transportation solutions. The automotive industry as a whole is experiencing a shift towards electrification, with hybrids serving as a bridge to the fully electric future.
Meanwhile, Ford’s crosstown rival, General Motors, reported a modest 0.6% increase in second-quarter sales, with total sales reaching 696,086 units, the highest quarterly sales mark for the company since the fourth quarter of 2020. Despite challenges in the overall market, both Ford and GM have managed to outpace industry expectations, showing resilience and adaptability in the evolving automotive landscape.
Moving forward, Ford’s focus on expanding its EV and hybrid offerings is likely to drive further growth and solidify its position as a leader in sustainable mobility solutions. By leveraging the success of models like the Mustang Mach-E and F-150 Lightning, Ford is poised to meet the growing demand for electric and hybrid vehicles, catering to environmentally-conscious consumers. The future of transportation is electric, and Ford is paving the way towards a greener automotive industry.