Los Angeles, California – The LA Clippers are set to debut a fresh look in the 2024-25 NBA season as they transition to their new arena, Intuit Dome. This rebranding includes a new logo, court design, and uniforms that pay homage to the team’s maritime roots.
The team unveiled their new color scheme of naval blue, ember red, and Pacific blue, reflecting the Clippers’ connection to the sea. The primary logo incorporates a “C” surrounded by a compass and an approaching ship with basketball seams, blending elements of the team’s past and future.
President of business operations for the Clippers and Intuit Dome, Gillian Zucker, expressed excitement about the redesigned visuals, stating that they represent the team’s history and future aspirations. The team will introduce navy Icon Edition, white Associated Edition, and red Statement Edition uniforms, each featuring a sleeker font design for a modern look.
In addition to the new uniforms, the Clippers will incorporate more nautical themes into their court design at Intuit Dome. The primary logo will be prominently displayed at center court, with the “N” in Los Angeles oriented northward, emphasizing the team’s connection to the city. The arena will also feature the geographical coordinates painted on the hardwood.
After years of sharing Crypto.com Arena with the Los Angeles Lakers, the Clippers will soon have their own $2 billion arena with unique fan experiences. Intuit Dome will introduce “The Wall,” a dedicated section for passionate Clippers fans, and will host the 2026 NBA All-Star Game.
Fans eager to sport the new Clippers gear can access a limited-edition merchandise collection online and at select locations, with more items becoming available in the summer. The team’s fresh branding signals an exciting era ahead as they move into their new home and continue to evolve both on and off the court.