Las Vegas, NV – Uber Eats is facing criticism for its Super Bowl commercial, which some viewers believe makes light of a serious issue – a man having an allergic reaction to peanut butter. The ad, titled “Don’t Forget Uber Eats,” features former Friends co-stars Jennifer Aniston and David Schwimmer, as well as David and Victoria Beckham. However, it is a scene in which a man appears to have an allergic reaction to peanut butter that has drawn backlash.
The Food Allergy Research & Education (FARE) charity expressed disappointment in the ad, stating that it was surprised to see allergies used as a joke. Dr. Sung Poblete, head of the charity, expressed concern that such commercials could encourage bullying among children and emphasized the importance of raising awareness about food allergies.
One person, who is himself allergic to peanuts, found the ad “disgusting, tone-deaf, and completely unnecessary,” and believes it perpetuates offensive stereotypes and jokes about anaphylaxis. Despite his frustration, he also saw an opportunity to educate and raise awareness about the challenges of ordering delivery with food allergies.
The controversy over the ad has sparked a conversation about the portrayal of serious issues in advertising and the potential impact on viewers, especially children. Some viewers and allergy advocates have called for a more responsible approach in depicting food allergies, as it may have a significant influence on perceptions and behaviors.
As the Super Bowl is one of the biggest annual events for advertisers, with millions of viewers expected to tune in to watch the game, the criticism of the Uber Eats ad has brought attention to the ethical considerations of using sensitive topics for humor in advertising. It has also highlighted the need for greater awareness and education around food allergies in the broader community.