**SCRABBLE**: Mattel Launches Groundbreaking Version of Classic Game to Appeal to Gen Z- And It’s Changing the Board Game Industry Forever!
Los Angeles, CA – Board game companies are adapting to evolving trends and shifting demographics in order to remain competitive in the expanding industry. With a growing number of consumers seeking new forms of entertainment, game makers are rethinking traditional classics and introducing innovative products to appeal to a wider audience. According to industry experts, the rise of digital and physical gaming has led to an increase in overall gameplay, with more opportunities for individuals …